Sorry, everyone, for you not hearing a PEEP from me/us in the last few weeks. I did something dumb, which I thought at the time was GOOD, which was, to take on a freelance project for a wonderful designer friend of mine. See, I still struggle with this new(er) identity of “I’m in the wine business,” and so should spend my time working on sharing more about us in this blog. I still feel the tug of my “previous life,” which was as a brand writer, and boy was it a helluva lot easier then, having a Creative Director directing you in all your (or my) writing work…anyway…it was a 2000 word article meant for a global innovation group publication of a design intelligence company out of the UK whose focus is on retail and hospitality. My piece is about branded spaces and the power of story. Here’s the first paragraph:
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